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How rewarding is your web solution?
Web solutions came with unquantifiable goodies that include:
- Global presence and 24 hours service availability
- Affordable and unlimited means of advertising to wider
audience - local, national and international.
- Generate leads and request for information.
- Instant and affordable source of information and means
of material circulation - news, newsletter, contacts,
downloadable materials, etc.
- Instant and affordable means of communication - instant
messaging, electronic mail, discussion groups, etc.
- e-Commerce - selling products and services online
- Online research and development - product and service
survey, opinion pools, etc
- Education and work without borders
- Online recruitment - jobs, matching, volunteering, and
other new opportunities
- Source of entertainment, etc - video, music, TV programmes
etc
- And many more
Interestingly, as the innovation in web technology mature,
web solutions are promising infinite possibilities like
we never witnessed. Little wonder why companies, institutions,
governments, churches and individuals are all moving their
businesses to the web. Having enumerated some of the benefits
of a web solution, one is tempted to ask - what is a web
solution and how can I tell if the web solutions built by
and or owned by Nigerians are delivering the benefits or
not?
A web solution can simply be termed as any solution that
is built to be used through a web browser, no matter if
it is a simple personal or corporate web site, portal or
complex enterprise resource planning (ERP). The key determinant
is that the solution is built to be delivered to users through
a web browser.
On the question of web solutions delivering required benefits,
Multi Dynamics Nigeria Limited observed and would say that
some of the web solution built by and for Nigerians are
successful, delivering the needed benefits but a larger
number are not. Our reviews show that the unsuccessful web
solutions do have a common story behind them. Some of the
stories are as follows:
- The solutions were built for reasons of status symbol
rather than business. "My company needs a website and
we must be counted among businesses that own one". So,
once our pages are hyperlinked, that is fine by us.
- The solutions were deployed by quacks that are hungry
to script away rather than learning the peculiarities
of a business processes before implementation.
- The solutions are owned by those that are ignorant
about the possibilities that abound for their web solution
and settle for any available option.
- The owners never defined a goal or seek professional
opinion.
- The owners are under budget constraint or trivialised
the potentials of web solutions before approving an impossible
budget for a quality job and ended up with a solution
commensurate to their budget.
- Professional task outsourced to quacks for gratification,
ego, infighting or similar reasons.
How do you tell if a web solution is delivering the benefits
or not? Though it may seem simple from a distance but it
is a complex process as web solution owners often engage
numerous forms of publicity and it may be difficult to attribute
their success to a web solution or any other marketing effort
for that matter. Nevertheless, it is possible to know how
well a particular web solution is performing. Many often
think of visits and hits to determine success or failure
but it is more than that. Professionals usually scrutinize
lots of things about a particular web solution before commenting
on how a web solution is performing. Usually lots of data
are gathered from the users of such solution, the solution
itself, its specification, etc before testing for complaints
- standards, business rules, performance, return on investment
and many more tests. Often, efforts are focused on the business
goals, evaluating the milestone and ascertaining if a solution
is on course, need further help, re-engineering or completely
derailed.
Poor design can hinder a solution from performing and therefore,
denying the owner the benefits that ought to have been derived
from having a web solution. Quite often, we hear from web
solution owners that the web designer made a mess of the
opportunity and totally responsible for a non performing
solution. Such statement is not entirely true, as a well
thought-out intention, properly analysed and documented,
prototyped, built and tested can hardly go life without
someone sensing an issue with it along the line. Web solution
development is like any other work of engineering that requires
professionalism and attention to detail and must pass through
some processes before attaining internal certification.
Admittedly, the web designer ought to ask relevant questions,
and through such process discover if appropriate procedure
was followed or not. Further, design issues entail the entire
process, including intentions, decisions, specification,
etc and not just the graphical, colours or content formatting
aspects.
Common design issues that web solution owners need to look
out are discussed subsequently as follows:
To summarise, it is a worthy venture to know how well your
web solution is performing so as to enable you take appropriate
action. For an ERP, decision support system, and solutions
of the likes, the best approach is to call for an impact
assessment study. This will help to reveal lots of information
about your web solution.
For simple solutions like websites, portal and content
management systems and the likes, it is easy to tell how
well your web solution is performing. The starting point
is to review your solution specification, checking what
the solution promised against what the solution is delivering.
Emphasis should be on the target group, verifying that they
are truly accessing the needed resources within the solution.
Thereafter, check the solution visibility on the web, particularly
the search engines to see how the solution is ranked among
others. You can perform keyword search on major search engines
to see if your solution will be found. The next step is
to head for your log files, checking the statistics of the
solution. Pay less emphasis on hits or visits. Dig deep
into what pages visited, by whom, and how long the visitor
spent on each page. If your contact page is included, then
compare calls received with visits. Where the pointers are
not converging with the outcome you are experiencing, then
you should check design issues, ensuing that your solution
is not found wanting.
About this Article
This article is a contribution of Education Programme
of Multi Dynamics Nigeria Limited to the public. It is aimed
at enlightenment and creation of Information and Communication
Technology awareness. All articles contributed by the Education
Programme are available on this
website. Enquires, reviews, response regarding this
article should be directed to info@multi-dynamics.com
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